Yeah, the I.D... The first one they launch in 2020 looks a bit weird to me. It does look better than many other electric cars though, but still weird. I think established brands try too hard to "create something new" or unique, that they just keep forgetting about making a decent car that also has a decent look. The BMW i3 looks ugly, too, and all these "concepts" (a.k.a. Vaporware) they seem to constantly unveil makes me cringe. Why would anyone buy these ugly things? I know the I.D. should be the successor of the Golf, but they would be way better off in designing a new verhicle from the ground up, AND make it look VERY similar to the Golf. With decent specs this could very much be a Model 3 killer then (even if it's not exactly the same class of vehicle), Oh, did I mention it? The I.D. seems to have suicide doors!
TLDR; Make an electric car that still looks like a "normal" car, and your odds to succeed are much bigger