Let's please go back to the origin of this ramble about status. Which is nothing more than showing who we are.
The Teslarati article said: "The Tesla Model 3 may very well become one of the most significant markers of status stability, with its associated components of having a college education, white-collar work, economic security, and home ownership. Soon, many upwardly mobile consumers will be adding "owning a Tesla" to that definition."
The interesting point not being that people in general attach much value to status - which can't be denied - but that "owning a Tesla" is already seen as status by a large group of the professional population. An 'upstart' and 'deviant' American (which is not seen as an advantage in the rest of the world) car company [achieving] this position in a few years almost worldwide is a huge [accomplishment]. Evidence of the huge steps that Tesla is ahead of the other car makers.
I do not deny that there are, from a certain perspective, definite advantages to that perception being held by potential Tesla Motors Customers. Nothing at all wrong with having a product line and brand image that is in many ways desirable to those who can afford to purchase them. Mostly, I'm noting that the concept of
'status' is not a motivating factor for
ME at all, never has been, never will be. What this article does do is that it exposes something I had not considered
(because I wouldn't) and that is how others will perceive the purchase once I have the Model ☰.
A friend of mine chastised me for buying a Honda Accord EX Coupe a little over 25 years ago. He did so, because he presumed my reasons for doing so were entirely about
'status'. He assumed that I was
'part of the problem' where Americans were buying foreign cars and abandoning The BIG Three automakers in Detroit without due cause. He also went on and on about unions and jobs and other stuff... I eventually managed to stop his diatribe and note: 1) I don't give a [FLAMING FIG FART] about 'status' and that if I did I would have purchased something crappy like a Mercedes-Benz 190D or BMW 318i; 2) That I did MONTHS of research before getting the Accord comparing a wide range of vehicles before making the final decision; 3) I grew up in what was practically
'GM Land' and was a big fan of Chevrolet vehicles in particular, but in all the ways that matter most
(price, fuel economy, emissions, performance, safety, reliability...) the Accord was simply the best vehicle available; 4) Certain cars were eliminated from contention either because they were ugly or only available as Sedans, when I wanted a proper five-place Coupe, not a 2+2 hatchback or luxoboat; and 5) I actually
'settled' for my
FIRST choice, as I would have got an Acura Legend Coupe instead if I could afford it. Further, I pointed out that the main reason I got the Accord was that of all the foreign brand cars on the market, it was actually built in MARYSVILLE, OHIO and to my eye it LOOKED the most AMERICAN.
Sure, I get emotional. But I make decisions in a manner I consider to be rational. I have wanted an electric car since I was five or six years old. The WANT is emotional. The REASON is rational. The other
'status' cars the Model ☰ will compete against, from Acura, Alfa Romeo, AUDI, BMW, Cadillac, Infiniti, Jaguar, Lexus, and Mercedes-Benz are not vehicles I would even begin to consider as a NEW purchase for myself. I might have got a used Cadillac ATS-V Coupe, BMW M235i, or Mercedes-AMG C63 Coupe if I could get a good deal on them perhaps five years from now, had Tesla not come along. But now? TESLA ALL THE WAY, BABY!