[GDN]

I would think this news will increase profits a bit more. I don't see this car in basic white, just not my thing at all, it will look cheap. Basic white is the color of fleet vehicles. I have a black one and would have paid the $1000 for it, but never for basic white. I figure this will drive more paint upgrades.

Interestingly enough - mentions that black will now be the same price as Silver. I know silver is supposed to be off menu, but heard you couldn't really get it. Could it be coming back?

https://twitter.com/i/web/status/1141409584457768960

 

[Ksb466]

Might help resale value of black slightly

 

[FRC]

Just to be clear, this does not refer to the Pearl white multi that's currently offered as an upcharge, but(as you mentioned GDN) a new basic white will be the free baseline color.

 

[Gordon87]

I would think this news will increase profits a bit more. I don't see this car in basic white, just not my thing at all, it will look cheap. Basic white is the color of fleet vehicles. I have a black one and would have paid the $1000 for it, but never for basic white. I figure this will drive more paint upgrades.

Interestingly enough - mentions that black will now be the same price as Silver. I know silver is supposed to be off menu, but heard you couldn't really get it. Could it be coming back?

https://twitter.com/i/web/status/1141409584457768960

I assume he was referring to Midnight Silver Metallic, which is a $1,000 upcharge for a new Model 3.

 

[TI3T]

I'm not sure the first thing people think when see a pearl white multi Model 3 is 'fleet car'. Personally, I've always liked white cars(especially with tinted windows). Our Camry is like that and I still like to look back and admire it after I park. Now I won't have to pay extra for a color I like(yes, I know...not a 'pearl')!

 

[GDN]

I'm not sure the first thing people think when see a pearl white multi Model 3 is 'fleet car'. Personally, I've always liked white cars(especially with tinted windows). Our Camry is like that and I still like to look back and admire it after I park. Now I won't have to pay extra for a color I like(yes, I know...not a 'pearl')!

I don't think they do with multi coat white either. Basic white is not the same in any manner though.

 

[GDN]

I assume he was referring to Midnight Silver Metallic, which is a $1,000 upcharge for a new Model 3.

He could have, but he didn't say MSM, he said silver. I don't think he would have confused the two.

 

[fritter63]

I'm hoping he meant MSM because I just got my MSM only because I couldn't get Silver. Would really piss me off I just missed the color by 2 months.

 

[FRC]

I'm hoping he meant MSM because I just got my MSM only because I couldn't get Silver. Would really piss me off I just missed the color by 2 months.

Prepare yourself!

 

[shareef777]

As wrapping vehicles has become more prevalent and popular, I can’t imagine this would impact sales at all. Then again, I can’t see this helping the bottom line much either.

 

[GDN]

As wrapping vehicles has become more prevalent and popular, I can't imagine this would impact sales at all. Then again, I can't see this helping the bottom line much either.

Wrapping is more prevalent than ever, but I'm guessing (on the high end) that less than 5% of them are really wrapped. If 285,000 Model 3's have been built/sold - how many do you really think are wrapped? At 5%, that would be 14,250 are wrapped. I think that is way high. I bet less than 1% have been wrapped.

However, if you use that number of 14,250 are wrapped, this means that more than 270,000 purchasers have bought the color of car they will see and drive every day. Black has been popular and there are a ton of them on the road with no extra charge by Tesla for that color. There are a lot of multi coat whites as well, but at a $1500 premium for most of them.

There are a number of people that will buy a basic white car, but I believe it will be significantly less than the number that have bought black. More will be choosing a color and that will translate to very good profit for Tesla.

 

[Bigriver]

Just for a historical note, the Model S at one time had two free color options, black or white. And there have been periods of time when there was also an upgraded version of each with a cost: obsidian black or pearl white multi-coat. Sometimes these options have co-existed with the basic version.

One thing constant with Tesla is that they will always change things. I had just been recently thinking that I expect some changes in color options but I in no way foresaw this particular change.

 

[JasonF]

One thing constant with Tesla is that they will always change things. I had just been recently thinking that I expect some changes in color options but I in no way foresaw this particular change.

I did. White is been a much more popular color than black, so I guess Tesla decided to save those who favor it some money.

 

[TomT]

I believe that he was just abbreviating Midnight Silver...

He could have, but he didn't say MSM, he said silver. I don't think he would have confused the two.

 

[$ Trillion Musk]

I believe that he was just abbreviating Midnight Silver...

Sure. But why even mention "silver" in the first place? Or why not use "midnight silver" or "blue" to avoid any confusion?

Elon likes to tease.

 

[MelindaV]

I've never heard anyone refer to MSM as "silver". grey maybe, but not silver.

 

[Olds442]

Silver is in the name though. fwiw it would be nice to have silver back, i thought it was a great color and showed the body lines the best.

The most popular color for cars are Black, then White and Silver. The order of those changes by article, but they're usually the top three.

I consider MSM to be gun metal blue, maybe it's the bright white LED's in the garage or just direct sunlight? In shade it's very "grey".

 

[fritter63]

I believe that he was just abbreviating Midnight Silver...

Or maybe he's a very tired overworked CEO who just forgot about the color choices? Nah, no evidence of that!

 

[Mr. Spacely]

I wonder how bad they will make the new white look. If it is an OK white it could take value away from our existing pearl white multi-coat cars...

 

[fritter63]

I asked at the service center today, they were not aware of any plans to bring back Silver.